How to change a life

Our Story

How Italy Bike Tours Began

From Sussex to Lake Iseo

Sometimes the biggest adventures begin with one simple conversation.

It was as simple as having one glass of Chianti too many, whilst sitting in the garden in leafy Sussex, that changed everything. On that evening, a pregnant Lucy with child number two listened surprisingly as I explained to her my plan to untangle ourselves from a very ordinary, brilliantly ordinary, but nevertheless unremarkable life in the UK.

My Dad once told me that behind every successful man is a startled woman. I’m not sure I have ever seen Lucy startled; she just takes everything in her stride and, in true Jerry Maguire style, she and I both handed in our resignations to quit our jobs the next morning. Less than four months later, our team of now four set off on the long drive from Sussex to Lake Iseo.

Sussex Where it began
One decision Two resignations
Four months To change everything
Lake Iseo A new home

Less than four months later, our team of four set off on the long drive from Sussex to Lake Iseo.

Chapter 01

Starting Again

Nothing great is easy, and the first few months adjusting to life in Italy were far from easy. Complicated by having a three-month-old and an untamed three-year-old to organise, I guess nowhere would have been easy.

With family not on hand to help and the barrier of language a clear and present danger, it is only now I look back and think we were utterly mad. At the time, I suppose it was survival.

Slowly though, we managed to overcome the obstacles in front of us, and at some point, I can’t really remember when, Italy felt like home.

A new beginning

At some point, I can’t really remember when, Italy felt like home.

Chapter 02

Discovering the Real Italy

During the moments of calm, I would cycle, explore and explore some more. I am an average cyclist, but was then and still am, in love with the feeling of adventure and discovery.

I was discovering an Italy I hadn’t seen in any of the guidebooks or read about. It was simply too good not to share and, encouraged by friends, I decided to start Italy Bike Tours.

A simple website, some cheap business cards and hopelessly awful Italian, I was away. Avanti.

The family story behind Italy Bike Tours
A new life, a new home and the beginning of Italy Bike Tours.

A simple website, some cheap business cards and hopelessly awful Italian. I was away. Avanti.

Chapter 03

Building Italy Bike Tours

People who knew more than me said the first years would be the hardest and they were not wrong.

Hours spent in the car visiting the best hotels, learning the best routes from local experts, discovering the best places to eat and immersing myself in what I considered to be the real Italy.

Slowly, a network of what would become great friends allowed me to access places only Italians knew about.

The secret to success isn’t a secret at all: hard work, persistence and the ability to dust yourself down after a rubbish day are all qualities I guess, looking back, I had and still do.

Having Lucy at home and by now two bilingual kids helped to motivate me if ever I needed it. And then somewhere along the way you need a bit of luck. I have had my fair share for sure.

Do you make your own luck? Maybe. What was for sure though is that the harder I worked, the luckier I got.

The foundation Hard work

Countless hours discovering routes, hotels, restaurants and the authentic heart of Italy.

The mindset Persistence

The ability to keep moving forward and dust yourself down after a difficult day.

The difference Attention to detail

Thoughtful touches and carefully curated experiences that clients remember long after returning home.

The reward Lasting friendships

Clients who return, recommend us and become part of the Italy Bike Tours story.

Chapter 04

Clients Became Friends

A theme appeared with Italy Bike Tours. Clients would arrive and love the attention to detail, the little touches and the essence of Italy they would be shown.

Fabulous staff would impress them with their dedication and in-depth knowledge. So many of those clients returned in the early years, they still do, and word of mouth spread.

So much so that we now get bookings from all four corners of the globe.

I am so proud of what Italy Bike Tours has become. A company that is made up of a dedicated team who live and breathe Italy and cycling.

Over the years clients have become friends and the undoubted best part of my job is meeting brilliant people. You see the best of people on holiday and it’s a privilege to share moments with clients who are truly relaxed whilst soaking up every ounce of Italy.

What matters most

Over the years clients have become friends, and that is undoubtedly the best part of the journey.

Grateful for the journey

Italy is best discovered on two wheels

So, as I sit here with another glass of Chianti in hand, with Lucy and the not-so-little kids hustling over ice cream, I guess more than anything I feel grateful. Grateful to have had the courage to change direction, grateful to have met such wonderful people along the way and grateful to call Italy my home. It truly is a wonderful place, best discovered on two wheels.

Avanti.
Start your Italian journey
Clive Marshall